Tuesday, January 31, 2012

Interview with Kristin and Claire of BLOW UP

As many of you may have heard, Audrey Grace will be popping up in NYC March 23rd-31st at the Highline Loft. For the NYC pop up shop we have organized some really exciting work and events. First up, I am working with the girls of Blow Up! on event styling. Kristin and Claire truly have the same taste in fashion and decorating as me. They love Lula mag, Mulberry, puppies, and are frequent contributors to NYLON. I don't want to give too much away, but they are planning a beautiful, whimsical setting for Audrey Grace's NY space. Check out their work, inspiration and an interview with them below, plus a sneak peek of what they are planning for Audrey Grace's NYC takeover. So yeah, Kristin and Claire are the cutest. Check out there amazing blog here.

Tell me a little bit about yourself and your company BLOW UP!  What you do, and your art work, designs, prop styling, etc.
We met a few years ago and instantly bonded over our love for design and DIY. We officially started our studio BLOW UP! almost two years ago. We have diverse design background from one another which helps bring different perspectives to our projects. Claire comes from a background in interior design and Kristin worked as a designer at Nylon Magazine. Collectively we tackle everything from art direction, set design, visual identity and prop styling.

What are your favorite places to visit in New York? (shop, cafes, etc.)
We like the free stuff new york has to offer. We try to take advantage of the “free” nights at museums, pop into openings at galleries, and ride our bikes everywhere looking for inspiration! Our favorite place to ride to in the summer is Fort Tilden Beach. If we ever get a day off, you can find us there :)

What are your favorite magazines, blogs, books and films for inspiration?
I love you magazine
Movies: Beetlejuice
Twin Peaks
Blogs:Cat party blog
The cat scan tumblr

Who are your favorite designers and photographers?
Tim Walker, Guy Boudin, Ryan McGinley, Leslie David

What was your favorite SS12 show?
Louis Vuitton’s SS12 show by far! Just check out the LV inspired video I collaborated on with the talented stylist Michelle Reneau. http://blog.blowing-up.com/?p=1972

What has been your favorite project you've worked on?
That’s a hard one! Each project is so diverse and special in it’s own way. All of our projects signify a milestone, learning process, and challenge that are not comparable to each other.

What does the future look like for you? 
We have no idea but we have BIG plans ;)

Tell me what y'all are working on for the Audrey Grace NYC pop up shop.
We are working on making it BLOW UP! :)  Our paws will be on everything from the store layout, design and concept, props, color pallet and styling of merchandise.

What were your inspirations for this project and what is the theme?
The theme is inspired by chic, soft femininity. Picture dramatic floral’s, over-sized balloons, pretty pastels, cupcakes, blown up paper swans, bunnies, and fawns. It’s going to be girly and fun!

What type of girl do you see shopping at the Audrey Grace pop up?
A dreamer (with a sweet tooth ). The pop up shop will be like walking into a whimsical day dream.

What are some of your favorite things that are for sale at Audrey Grace?
We love the curated collection of illustrators and colorful artwork.


  1. Those two are so cute! I love their magazine, will definitely have to check it out :)

    XX Kathryn


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